Why Padel ?

Padel stands is South Africa's fastest-growing sport, with over 100,000 active players and a rapidly expanding infrastructure.

It's not just a passing fad — it's a movement.

It offers unmatched dwell time, social energy, and a prime demographic that’s ready to engage.

Padel by the Numbers

100 000+

Active Players

Padel has rapidly gained popularity in South Africa, with over 100 000 active players nationwide

800+ Padel Courts

Across 286 Clubs

The sport's infrastructure has expanded significantly, boasting more than 800 courts across 286 clubs throughout the country.

90–120 Minute

Dwell Time

Players typically engage in sessions lasting between 90 to 120 minutes, providing extended exposure for on-court branding

50% Male / 50% Female

Padel attracts an equal split of male and female players, offering brands balanced gender reach.

60% Aged Between 35–65

The majority of players fall within the 35 to 65 age bracket, encompassing mid-career professionals and decision-makers.

50% from Top 5% Income Households

Half of the padel-playing population resides in households earning over R40,000 per month, aligning with premium brand demographics.

High Visibility, Low Interruption

Your brand becomes an integral part of the game, ensuring visibility without disrupting the player experience.

Strategic Locations

Padel courts are predominantly situated in high-traffic areas like malls, gyms, and lifestyle estates, maximizing exposure.

Cost-Effective with Amplified Reach

Compared to traditional advertising channels, padel offers extended dwell time and repeated impressions at a competitive cost.

Social Media Amplification

The sport's social nature encourages players to share their experiences online, organically extending your brand's reach.